On March 4, 2025, the results of the 2025 Tire Technology Award, an important award in the global tire industry, were announced.

We will find that the tires of racing cars in F1 and other events have no pattern, which is what we call "smooth tires". The reason for no pattern is to ensure that the tires have more contact with the ground, so that better grip can be obtained.

Have you noticed that investment in the tire industry is becoming more and more exaggerated? Starting from 2023, the global capacity investment amount is often billions, and the capacity landing plan is often tens of millions.

No matter how good a car is, if it wants to perform superbly, it will not be able to perform well if it is not equipped with a set of suitable tires.

Tires are black and have no beauty to speak of. In addition, they are exposed to wind and rain, dust and sand along the way, so it is a bit difficult for tires to show a beautiful face.

On the big stage of industry, various tire companies are performing a puzzling drama. On one side, there are piles of tires in the warehouse, which are like silent guards, arranged neatly

A dealer friend who specializes in selling miscellaneous brands has been looked down upon by big companies and peers for many years, but after only ten years of dealer business, he has accumulated more than 10 million yuan in cash deposits from a poor secondary school student who started from scratch.

In 2024, Pirelli's net profit increased to 614 million euros just by selling passenger tires. And this level of profitability was achieved under the shrinkage of automobile manufacturing in Europe and the United States.

At the same time, the Chinese tire market gathers tire companies from all over the world, including Michelin of France, Bridgestone of Japan, Goodyear of the United States, Continental of Germany, etc., and the tire snobs of various countries are constantly tearing the Chinese tire market.

Why do Chinese tire companies build factories in Southeast Asia, Mexico, and Africa? To better export products to the United States.

The United States once again wielded the big stick of sanctions against China. On March 4, the United States imposed a 10% tariff on Chinese goods exported to the United States on the grounds of the so-called "fentanyl problem"

With the announcement of Continental's performance at 9:00 on March 4, 2025, the annual report data of major foreign-funded tire companies in the world were fully disclosed.

Cho Hyun-beom, president of Korea Tire Technology Holdings, will meet with Stephan Winkelmann, president and CEO of Lamborghini, who is visiting South Korea in early March.

According to foreign media reports, on March 3rd, Eastern Time, the United States announced that it would impose another 10% tariff on Chinese products exported to the United States from March 4th on the grounds of fentanyl and other issues.

Inventory is an important issue that all tire businessmen must face. For manufacturers, most of them produce products while selling them, but there are still product inventories and raw material inventories