Honda and Nissan merge, where will the original tires go?

At present, the most popular thing in the automotive industry is the information that Honda and Nissan will merge. Recently, Honda, Nissan and Mitsubishi jointly announced that they will start merger negotiations.

It is reported that Honda and Nissan will sign a final agreement in June 2025 and complete the listing of the jointly held company in August 2025. Mitsubishi is still considering the merger, but the official person in charge said that a decision will be made in January 2025. If the merger is agreed, all work will be promoted as soon as possible.

The car circle is in an earthquake, and the original tires will suffer
Recently, Jiyue Automobile suddenly broke out that it was disbanded on the spot. This "proud son of heaven" that once carried the high hopes of Baidu and Geely was in chaos. The news of the dissolution of multiple departments on the spot was like a heavy hammer hitting people's hearts. The cruel reality of the broken capital chain made it fall from the glorious stage into the abyss in an instant. Those suppliers who were owed money were like ants on a hot pot, chasing for money everywhere to no avail. Dozens of companies were deeply mired in the quagmire of arrears and became innocent victims of this disaster.

In recent years, the automotive industry has collapsed, and countless auto companies are facing collapse, and the tire industry closely related to automobiles is naturally no exception.

New forces that were once high-spirited, such as Weimar, Hengchi, HiPhi, Singularity, and Reading, as well as many unknown auto companies such as Green Chi, Ai Chi, Youxia, Hechuang, Saleen, and Sky, have all been defeated in this war without gunpowder. The thunder of Reading Auto has made tire companies such as Yuanxing Rubber suffer from the disaster and dragged into the abyss of darkness together.

Today's tire industry is already in a life-and-death situation with fierce competition, and the profit is as meager as a dancer on the edge of a knife, and it is in danger. Once "married" with a high-risk auto company, it is like dancing with the god of death, and the consequences are disastrous. The data shows that nearly half of the consumers who bought new energy vehicles actually had "rebellious intentions" and wanted to return to the embrace of fuel vehicles, which made the situation of new energy tires in the market more difficult, and the shadow of slow sales lingered.

Tire companies have a bumpy road to original equipment
Although the road to original equipment is bumpy, it is a must-fight place for tire companies! For example, Bridgestone and Michelin, two global giants, occupy an important position in the global tire original equipment market, so these two tire companies can be seen in common models, especially high-end ones. This is the best advertising and super high customer stickiness.

But we have to guard against the fierce competition in the car market. The car market and the tire market are like dominoes, and one move affects the whole body.