Driven by the acceleration of the global carbon neutrality process and the intelligent transformation of the automotive industry, the Chinese tire market is undergoing unprecedented structural changes.

In 2025, Nokian will continue to improve sales and profit performance through the full production of its Romanian factory.

The top priority is to reduce costs and increase efficiency. Of course, "tonnage determines status" is an eternal hard truth in the tire industry, but under the "full encirclement" of cost crisis, tariff crisis, and sales crisis, do Chinese tire companies really need to speed up the expansion of production capacity?

Recently, Yokohama said it would include the acquired Goodyear off-road business in its consolidated results starting in the first quarter of 2025, and is currently studying the estimated impact of this increase on consolidated earnings.

At 13:01 on February 4, 2025, the US decision to impose a 10% tariff on all Chinese goods exported to the US officially took effect. The US will continue to impose a 10% tariff on the existing tariffs on Chinese products.

Recently, South Korean tire manufacturer Hankook Tire announced its performance in 2024 - sales increased and profits increased significantly!

Under the new partnership, Enso's electric vehicle tires are designed to meet the needs of high-mileage and high-performance electric vehicles, especially fleets.

Recently, the European Tire and Rubber Manufacturers Association (ETRMA) released market data showing that in the fourth quarter of 2024, the European replacement tire market sales increased by 11.3% year-on-year to 60.7 million. All market segments performed positively.

The ideal tire choice depends on the specific electric vehicle model and the driver's unique requirements, ensuring optimal safety, efficiency, and an improved driving experience.

It is reported that China National Chemical Rubber Co., Ltd. (CNRC) is planning to deploy tire production capacity in Egypt. One of the projects is to expand the capacity of the Prometeon Tyre Group factory it acquired, and the other project is to build a new factory.

Recently, Hankook Tire launched a new sub-brand Optimo in Europe. Ten years ago, Hankook Tire celebrated the launch of its sub-brand Laufenn in Europe.

Because Asian high-quality and cost-effective tire products are usually very cost-sensitive, they are extremely susceptible to rising raw material prices. It is this factor that caused CEAT's profits to plummet in the last three months of 2024.

On January 16, 2025, Hankook Tire, a world-renowned tire company, announced that it will exclusively supply tires for the FIA ​​World Rally Championship (WRC) for three years starting from the 2025 season.

On January 15, 2025, CEAT, a well-known Indian tire manufacturer, released its sales performance from October to December.

Recently, Brand Finance, a well-known brand value assessment and consulting agency, released the "Top 500 Global Brand Values ​​in 2025". Three tire companies, Michelin, Bridgestone and Continental, are on the list.